Evaluation of Consumer Perceptions

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MKTG276
Case Length : 7 Pages
Period : 2011
Pub Date : 2011
Teaching Note : Available
Organization : -
Industry : Food
Countries : India

To download Evaluation of Consumer Perceptions case study (Case Code: MKTG276) click on the button below, and select the case from the list of available cases:

Price:
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Shipping & Handling Charges extra

» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Please leave your feedback

<< Previous

Excerpts

About KBI

KBI was established by Kumar in 1995 in Bangalore. Within one and a half decades of its inception, KBI had become one of the most well-known bakeries in Bangalore.

The chain became popular for its wide variety of reasonably priced, quality products.

The demand for the bakery items was very high; its stores were particularly crowded during weekends, festive occasions, and holidays.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

On request, bakery items were home delivered to customers within a specified time.

KBI was known for its variety of confectionery items like cakes, burgers, puffs, pizzas, and biscuits. Kumar emphasized the unique taste in each of KBI's products.

Exhibits

Exhibit I: Questionnaire on Consumer Perceptions of Biscuit Products

Exhibit II: Input Data

Custom Search


Fundamentals of Marketing Management Workbook Workbooks Collection	Case Studies in Marketing - Vol. II Case Study Volumes Collection	Fundamentals of Marketing Management Textbooks Collection